🔧 CTR values from Advanced Web Ranking / industry tool
Full results: Month 9–12
Model Confidence—
💰ROI Calculator
💡 Agency fees + content + technical work
Expected ROI (12 Months)
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Total Investment—
Revenue Gain (moderate)—
Payback Period—
📅Seasonality
Peak Month Uplift
+0%
🌊 Adjusts monthly revenue using industry seasonality curves
🟣Ahrefs-Powered Model Adjustments
DR Gap Analysis
Enter DR values above
Ranking Probability by KD
Enter KD above
Backlink Gap
Enter domain data above
Commercial Intent Score
Enter CPC above
MODEL ADJUSTMENT FACTORS APPLIED
💵Revenue Projections — Incremental
Basic Model
Conservative 3–6 mo
$0
Monthly Revenue
Annual (with seasonality)
$0
Moderate 6–12 mo
$0
Monthly Revenue
Annual (with seasonality)
$0
Optimistic 12+ mo
$0
Monthly Revenue
Annual (with seasonality)
$0
📈Traffic Projection
📊Revenue Comparison
🎲Monte Carlo Forecast
Month 12 Range
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Median (P50)
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Average
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Conservative (P10)
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Optimistic (P90)
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Methodology & Assumptions
Current Rankings (4–50): Captures all keywords where the client has an existing relevance signal with Google. Positions 21–50 generate near-zero current traffic but are significantly easier to move to top 5 than unranked keywords, making them high-value opportunities. Export via Ahrefs Site Explorer → Organic Keywords → filter Position 4–50.
Commercial Keywords: Transactional/commercial intent queries identified by CPC > $0.50 or intent modifiers (buy, best, review, vs, price)
Blended CTR: Industry-specific CTR for positions 1–5 from Advanced Web Ranking or equivalent tool — left blank intentionally for per-client input
Incremental Traffic Split: Current rankings (4–50) generate incremental traffic = projected top-5 traffic minus existing baseline. Positions 21–50 contribute near-zero current traffic but significant opportunity volume. Competitor gap keywords are treated as 100% incremental since the client has zero current ranking for them.
Two-Band Ranking Model: Keywords are split across two position bands — Positions 1–5 (high-CTR, ~15–22% blended) and Positions 6–10 (lower-CTR, ~4–5% blended). Conservative assumes 20% of keywords reach top 5 and an additional 35% reach positions 6–10, making the floor more realistic. Timeline reflects when full traffic materialises, not when work starts.
Advanced Mode — KD Weighting: % of keywords reaching top 5 adjusted per KD band (Easy <30 / Medium 30–60 / Hard 60+) using DR-gated probability table
Advanced Mode — Backlink Gap: Timeline extended if referring domain gap is large. Small (<50): standard. Medium (50–200): +25% timeline. Large (>200): +50% timeline
Advanced Mode — SERP Feature Discount: CTR reduced proportionally for keywords dominated by featured snippets, shopping, or local packs
Advanced Mode — CPC / Commercial Intent: High avg CPC (>$2) boosts commercial keyword % estimate. Low CPC reduces it
Seasonality: Industry-specific monthly multipliers applied to annual projections and Monte Carlo. Based on Google Trends patterns
Monte Carlo: S-curve growth trajectories with randomised ramp speed, CTR variance, CVR variance, and seasonal noise. P10–P90 confidence band shown over 12 months
Missing Inputs: Any optional field left blank defaults to neutral (no adjustment). The model degrades gracefully — all scenarios remain calculable